Blogs

April 9, 2025Patent

Delhi High Court Allows Crucial Amendments to Patent Claims

A recent decision by the Hon’ble Delhi High Court in Cellectis v. Assistant Controller of Patents showcases the delicate balance ...Read More

April 8, 2025Trademark

Argentina’s Supreme Court Rules on Keyword Advertising & Trademark Infringement

In a recent landmark decision, the Supreme Court of Justice of Argentina provided clarity on the legality of using well-known ...Read More

April 8, 2025Marketing & Branding

The Victoria’s Secret Story: A Saga of Love, Success, and Tragedy

Victoria’s Secret Story: From Vision to Global Icon Brands are more than just a name or a logo; they embody ...Read More

April 4, 2025Marketing & Branding

Caterpillar: A Journey of Innovation and Resilience

Caterpillar’s Legacy of Innovation and Resilience Brands are more than just a name or a logo; they embody a story ...Read More

April 2, 2025Marketing & Branding

GHADI DETERGENT- GYANCHANDANI ‘S JOURNEY FROM A MODEST SOAP SELLER TO UP’S RICHEST MAN

The Rise of GHADI DETERGENT – A Story of Innovation and Persistence Brands are more than just a name or ...Read More

April 1, 2025Marketing & Branding, News

The Times of India: A Legacy of Ink, Power, and Controversy

Brands are more than just a name or a logo; they embody a story and a legacy that has been ...Read More

March 28, 2025Marketing & Branding

MAMAEARTH A Case Study in Brand Building and Content Marketing

The Inspiring Journey of Mamaearth: From Startup to Success Brands are more than just a name or a logo; they ...Read More

March 26, 2025Healthcare, Trademark

Apollo Hospitals- A Legacy of Transforming Healthcare in India

Healthcare in India: The Birth of Apollo Hospitals In 1983, a quiet revolution began in Chennai when Dr. Prathap C. ...Read More

March 24, 2025Marketing & Branding

InMobi- India’s first Start-Up Unicorn

The Story Behind InMobi: India’s First Startup Unicorn The term “unicorn” has become a ubiquitous buzzword in the business world, ...Read More

March 21, 2025Trademark

Gita Press Gorakhpur – World largest publisher of Hindu religious texts.

In our ongoing series, “Stories Behind Brands,” we typically delve into the narratives of commercial giants, organizations that have achieved ...Read More

March 19, 2025Marketing & Branding

Hindustan Pencils – Nataraj & Apsara: Writing India’s Success Story

Brands are more than just a name or a logo; they embody a story and a legacy that has been ...Read More

March 12, 2025Marketing & Branding, Uncategorized

Raymond – Weaving a Legacy of Excellence

Brands are more than just a name or a logo; they embody a story and a Legacy of Excellence that ...Read More

March 4, 2025Trademark

Delhi High Court Grants Interim Relief to Akemi Chemisch Technische Spezialfabrik GmbH in Trademark and Copyright Infringement Case

Trademark and Copyright Infringement: A Threat to Brand Integrity Intellectual property protection plays a crucial role in preserving brand integrity ...Read More

November 25, 2024Intellectual Property, Updates

The Ultimate Guide to Selecting a Color for Your Brand

In the world of branding, color plays a vital role in shaping the identity and personality of a brand. It’s ...Read More

November 25, 2024Copyright, Intellectual Property, Patent, Trademark, Updates

What Is The Difference Between Copyright, Patent, and Trademark?

Patents, Trademarks and Copyrights: An Overview Intellectual Properties have been able to allure attention of the global market, the three ...Read More

November 14, 2024Intellectual Property, Patent, Updates

A brief history of the Patent System in India

“History is not the past but a map of the past, drawn from a particular point of view, to be ...Read More

October 31, 2024Intellectual Property, Patent, Updates

Patents Law in India: Everything You Must Know!

Human beings are always curious to explore new things, carry out research and innovate. Patents are the successful outcome of ...Read More

October 28, 2024Marketing & Branding, Updates

Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing

Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you ...Read More

October 24, 2024Marketing & Branding, Updates

Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy

What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the ...Read More

April 18, 2024Marketing & Branding, Updates

DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption

Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a ...Read More

March 15, 2024Marketing & Branding, Updates

Easy Explanations: “Me-Too” Brand Strategy

In the fast-paced world of marketing, the term “Me Too” often evokes images of uninspired imitation, mirroring competitor tactics instead ...Read More

March 6, 2024Marketing & Branding, Updates

Easy Explanations Brand Dilution: When Brands Lose their Fizz

Imagine your favourite childhood hero, suddenly appearing in a cheesy commercial for a completely unrelated product. Disappointment would sink in, ...Read More