Biba: Weaving Tradition into the Fabric of Modern India
Brands are more than just a name or a logo; they embody a story and a legacy that have been ... Read More
The Victoria’s Secret Story: A Saga of Love, Success, and Tragedy
Victoria’s Secret Story: From Vision to Global Icon Brands are more than just a name or a logo; they embody ... Read More
Caterpillar: A Journey of Innovation and Resilience
Caterpillar’s Legacy of Innovation and Resilience Brands are more than just a name or a logo; they embody a story ... Read More
GHADI DETERGENT- GYANCHANDANI ‘S JOURNEY FROM A MODEST SOAP SELLER TO UP’S RICHEST MAN
The Rise of GHADI DETERGENT – A Story of Innovation and Persistence Brands are more than just a name or ... Read More
The Times of India: A Legacy of Ink, Power, and Controversy
Brands are more than just a name or a logo; they embody a story and a legacy that has been ... Read More
MAMAEARTH A Case Study in Brand Building and Content Marketing
The Inspiring Journey of Mamaearth: From Startup to Success Brands are more than just a name or a logo; they ... Read More
InMobi- India’s first Start-Up Unicorn
The Story Behind InMobi: India’s First Startup Unicorn The term “unicorn” has become a ubiquitous buzzword in the business world, ... Read More
Hindustan Pencils – Nataraj & Apsara: Writing India’s Success Story
Brands are more than just a name or a logo; they embody a story and a legacy that has been ... Read More
Raymond – Weaving a Legacy of Excellence
Brands are more than just a name or a logo; they embody a story and a Legacy of Excellence that ... Read More
Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing
Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you ... Read More
Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy
What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the ... Read More
DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption
Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a ... Read More