The Times of India: A Legacy of Ink, Power, and Controversy
Brands are more than just a name or a logo; they embody a story and a legacy that has been ... Read More
MAMAEARTH A Case Study in Brand Building and Content Marketing
The Inspiring Journey of Mamaearth: From Startup to Success Brands are more than just a name or a logo; they ... Read More
InMobi- India’s first Start-Up Unicorn
The Story Behind InMobi: India’s First Startup Unicorn The term “unicorn” has become a ubiquitous buzzword in the business world, ... Read More
Hindustan Pencils – Nataraj & Apsara: Writing India’s Success Story
Brands are more than just a name or a logo; they embody a story and a legacy that has been ... Read More
Raymond – Weaving a Legacy of Excellence
Brands are more than just a name or a logo; they embody a story and a Legacy of Excellence that ... Read More
Easy Explanations– Sensory Branding: A Multi-sensory Approach To Marketing
Imagine ordering a pizza from a pizza outler, either at their outlet or at home. Along with your pizza, you ... Read More
Easy Explanations :Ghost Branding: A Stealthy Marketing Strategy
What is Ghost Branding? Ghost branding is a marketing strategy that involves creating a brand identity without directly revealing the ... Read More
DIDEROT EFFECT: An Excellent Marketing Tool – A Motivation For Overconsumption
Have you ever bought a new phone, only to find yourself browsing for cases, chargers, headphones, and maybe even a ... Read More
Easy Explanations: “Me-Too” Brand Strategy
In the fast-paced world of marketing, the term “Me Too” often evokes images of uninspired imitation, mirroring competitor tactics instead ... Read More
Easy Explanations Brand Dilution: When Brands Lose their Fizz
Imagine your favourite childhood hero, suddenly appearing in a cheesy commercial for a completely unrelated product. Disappointment would sink in, ... Read More
Failure Stories – Adaptation is the Key
“Learn from others mistakes because your whole life will be too short for doing all these mistakes yourself and learning ... Read More
The Triumph of Perception: Unveiling the Power of Branding in Consumer Markets
Eric Boschman In the vast landscape of consumer markets, the success of a product isn’t solely reliant on its inherent ... Read More